Monday, August 2, 2010

FunkTheFormula Get's It's First Online Coverage!

So our good friend, dope radio personality (host of RiseUp Radio) and journalist, Ms. TastyKeish, provided us with our first online blog coverage of Funktheformula and our shoot. Big S/O and thanks to her for spreading the word! You're the best, Keish! Check out the coverage on her site here!

1st FunkTheFormula Photoshoot Session

Last Thursday, we wrapped up our first photoshoot for FunkTheFormula's first advertising campaign featuring the first design to hit the market (lot of firsts going on :D). Check out the final ad and video documentation of the shoot!

For more of the shoot, check out the official FunktheFormula Youtube Channel!

Friday, July 23, 2010

Dope Queens MC, OTiS CLaPP performs at Public Assembly rocking FunkTheFormula Apparel

Production: Ill. Lyrics: Truth. Artist: All around humble and cool. So it's only right that we outifitted Queens MC, OTiS CLaPP, with the first design from FunkTheFormula Apparel during his performance on 7.22 at Public Assembly, featuring equally dope artist and person, Warren Britt. Here are some shots Of Otis doing what he does best in FTF Apparel.

To view more pics, check out and Like the FunkTheFormula Fan Page here:
FunkTheFormula on Facebook

Also check out OTiS CLaPP's music here:

2009 Marked the Conception... 2010 Marks the Birth...

FUNKtheFORMULA = the Brain Child of Colin Lawton and Mustafah Greene, 2 young artists from Brooklyn, NY.

Who are we and what the hell is a FunkTheFormula??
We are designers, artists overall, with a passion for real art and giving others a real artistic experience, in any sense of the phrase. We came up with the idea about a year ago to start a company, originally based just around creating fashion that we love and getting in tune with those around us to give them what they love or could love as well.
What started off as an idea for not-so-cheesy cliche skate apparel has now become not only a fashion line always looking to set the next standard in trendy, fashionable, funky clothing, but also a manifestation of our multifaceted creative expression; Fashion, graphic design (including web), photography, and even music, bringing our flare to these worlds and combining them into one overall entity, considering that all go hand in hand in an overall marketing aspect. Our plan is to help in the fight to make artistry and originality strong again, in a world where individuality is becoming a lost concept and artistic expression seems to be against the law and isn't considered an important aspect of growth and knowledge.

And it's only the beginning. Let's Get It. 2010 and Beyond. Stay Tuned...